MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content provid